LOYALTY PROGRAM Campaign from Skanai
MAIN OBJECTIVES
Developing the campaign we had two main pillars / objectives in mind:
1- Reflecting the culture
We wanted to show the audiences that we at Sakani share the same culture / traditions, and speak the same language.
2- Breaking the corporate feel
Yes the campaign should be simple and straight forward, but we wanted the launch to have a unique twist.
Concept:
As the “Walaa” program is at its early stages..
We wanted the program to be more of a gift from Sakani to its beneficiaries..
What is the one keyword that stands out whenever a new house / home is mentioned?
KV
