Objective: To increase awareness and adoption of the free international transfer service, particularly among expatriates, by highlighting the ease, reliability, and cost-saving benefits of using the platform.
Target Audience: Expatriates living in Saudi Arabia, including:
Workers and professionals who frequently remit money to their home countries.
Individuals seeking secure, fast, and affordable transfer options.
A diverse demographic representing various nationalities.
Key Message: “Send money to your loved ones anywhere in the world, without any fees. Fast, secure, and free — because we believe in keeping you connected.”
Tone and Voice: Warm, inclusive, and trustworthy. The campaign should resonate with the emotional value of sending money home while emphasizing the practical benefits of free transfers.
Creative Idea: "Transfer to Anywhere in the World for Free" — bridging distances and eliminating barriers. The campaign emphasizes the joy of helping loved ones while saving on fees, making every transfer an act of care and connection.
Campaign Deliverables:
Digital Campaign:
Multilingual social media ads (e.g., Arabic, English, Urdu, Tagalog) showcasing diverse families benefiting from free transfers.
Conclusion: This campaign celebrates Saudi Arabia’s residents' cultural diversity and commitment to supporting their families abroad. By offering free international transfers, the brand strengthens its bond with expatriates, fostering loyalty and trust while making a meaningful impact.
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